Quick Facts
Revenue, growth and (for ranks 1–15) rep and asset figures: Financial Planning IBD Elite 2026, self-reported by firms. Other figures as noted.
About Principal Securities
Principal Securities is the retail broker-dealer and registered investment adviser of Principal Financial Group, a retirement, asset management and insurance company founded in 1879.
Services Offered
Principal Securities advisors offer brokerage and advisory accounts, retirement planning and rollover guidance, and access to Principal's retirement and asset management capabilities.
Leadership
Michael Murray (listed as chief executive by Financial Planning); parent Principal Financial Group (Nasdaq: PFG), led by Deanna Strable, Chair, President & CEO.
Principal Securities in the News
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July 27, 2026
Principal Financial Group reported Q2 2026 results with $808 billion in AUM and $1.9 trillion in assets under administration, and raised its quarterly dividend.
Source: Principal investor relations -
Aug. 2026
Principal Securities ranked No. 8 for producing-rep growth in Financial Planning's IBD Elite 2026 study (+7.2%).
Source: Financial Planning (IBD Elite 2026 PDF)
Verify Principal Securities on FINRA BrokerCheck
Before working with any advisor affiliated with Principal Securities, review the firm's and the individual advisor's registration history and disclosures on FINRA BrokerCheck.