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No. 6 Financial Planning IBD Elite 2026

Northwestern Mutual: Independent Broker-Dealer Profile

Legal name: Northwestern Mutual Investment Services, LLC · Milwaukee, WI

$3.49B2025 Revenue
+15.0%YoY Growth
5,870Producing Reps
1968 (broker-dealer)Founded

Quick Facts

2026 RankNo. 6 (Financial Planning IBD Elite 2026)
Legal NameNorthwestern Mutual Investment Services, LLC
HeadquartersMilwaukee, WI
Founded1968 (broker-dealer)
2025 Revenue$3.49 billion (+15.0% YoY)
Producing Reps5,870
Client Assets$441.4 billion
PrincipalsLaila Valters, Chief Executive; John Roberts, Chief Field Officer
Employees8,000+ full-time advisors and 11,500 field team members
FINRA BrokerCheckSearch BrokerCheck

Revenue, growth and (for ranks 1–15) rep and asset figures: Financial Planning IBD Elite 2026, self-reported by firms. Other figures as noted.

About Northwestern Mutual

Northwestern Mutual's broker-dealer is part of one of the largest U.S. mutual life insurers. The firm pairs investment advice with insurance planning and has ranked among the top 10 independent broker-dealers for more than a decade.

Services Offered

Northwestern Mutual advisors deliver comprehensive financial planning that combines brokerage and advisory investment accounts with life, disability income and long-term care insurance and annuities.

Leadership

Laila Valters (listed as chief executive by Financial Planning); John Roberts, Chief Field Officer.

Northwestern Mutual in the News

  • March 25, 2026

    The company said its gross revenue rose more than 15% in 2025 to nearly $3.5 billion and that it added a record 3,400+ new financial representatives during the year.

    Source: Northwestern Mutual newsroom
  • July 17, 2026

    Northwestern Mutual plans to add more than 100 financial advisors in the Milwaukee area.

    Source: Hoodline
  • Aug. 11, 2026

    42 Northwestern Mutual advisors were named to Forbes' 2026 Best-in-State Next-Gen Wealth Advisors list.

    Source: Northwestern Mutual newsroom

Verify Northwestern Mutual on FINRA BrokerCheck

Before working with any advisor affiliated with Northwestern Mutual, review the firm's and the individual advisor's registration history and disclosures on FINRA BrokerCheck.

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